About: The Author

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I love baseball, Star Wars, and coffee. I appreciate the little details of those things—sabermetric stats, the mythos of a galaxy far, far away, and single-origin beans.

I’m a marketing and e-commerce leader with a decade of experience driving growth, building brands, and managing end-to-end digital operations in the publishing and media space. I specialize in translating business objectives into integrated marketing strategies that increase revenue, expand audience reach, and strengthen brand equity.

In addition to my marketing background, I bring deep experience in content strategy and editorial leadership. As a longtime contributor at FanGraphs and SB Nation, I’ve produced sharp analytical writing that breaks down advanced sabermetrics into clear, meaningful insights for everyday baseball fans.

Data-driven, collaborative, and adaptable, I solve complex business problems, tell compelling stories, and build empathetic, customer-centered marketing campaigns that perform.