There is a post I’ve noticed that has popped up on Twitter recently. It appeared after the bombing in Boston and after the tornado in Oklahoma. Every month or so, there’s a new variation. It’s a post that is disguised in altruism but has roots in our consumer-obsessed culture. It usually looks something like this:
I just donated $5 to [insert popular cause here]. Click here to show your support! #sogenerous
On its own, this tweet isn’t very harmful. In fact, it’s probably effective at both raising awareness of certain causes and monetary support for those in need. A post like this becomes dangerous when it becomes co-opted by someone to appear compassionate or, even worse, popular. Has social justice become trendy like the newest fashions or the latest Jay-Z album?